Rapper 50 Cent cast Kelly Rowland in his latest video

Rapper 50 Cent says he made a point to cast former Destiny's Child singer Kelly Rowland in his latest video, because she "never received the superstar treatment" that lead singer Beyonce got in the girl group.

Rowland co-stars in the rapper's "Baby By Me" video, which premiered on the Internet Monday. The track is from his "Before I Self Destruct" album, now due Nov. 16 via Interscope.

"You can't forget all the work she did with Destiny's Child," he told Billboard.com. "The difference between Kelly and Beyonce is the extreme focus they put on Beyonce to make sure she was completely right. Kelly wasn't held in the same regard, so, in order for her to mean anything to America, they'd have to match the marketing dollars spent on Beyonce. She never received the superstar treatment."

In the video, 50 comes across Rowland on the block and day-dreams about moving out of the 'hood and into the suburbs, where the happy couple lives with their three sons. But, after declaring his love, 50 discovers the visions were all figments of his imagination, as Rowland is actually already married to another man, with whom she has a child.